[{"data":1,"prerenderedAt":318},["ShallowReactive",2],{"\u002Fblog\u002Fwebsite-vs-google-business-profile":3,"\u002Fblog\u002Fwebsite-vs-google-business-profile-more":108},{"id":4,"title":5,"author":6,"body":7,"category":96,"date":97,"description":98,"extension":99,"meta":100,"navigation":101,"path":102,"seo":103,"shape":104,"stem":105,"tone":106,"__hash__":107},"blog\u002Fblog\u002Fwebsite-vs-google-business-profile.md","Website or Google Business Profile: do you need both?","Pixi Web Dev",{"type":8,"value":9,"toc":88},"minimark",[10,14,17,22,25,38,41,45,48,52,55,69,72,76,79],[11,12,13],"p",{},"If you run a local business, your Google Business Profile is often the first thing people see: your name, reviews, hours and a button to call. So it's fair to ask whether you still need a website.",[11,15,16],{},"For most businesses, the answer is yes. They do different jobs.",[18,19,21],"h2",{"id":20},"what-your-google-business-profile-is-good-at","What your Google Business Profile is good at",[11,23,24],{},"Your profile shows up in Google Maps and the local results. It's great for quick decisions:",[26,27,28,32,35],"ul",{},[29,30,31],"li",{},"where you are and when you're open",[29,33,34],{},"your star rating and recent reviews",[29,36,37],{},"one-tap calls and directions",[11,39,40],{},"It's free, and every local business should claim and keep theirs up to date.",[18,42,44],{"id":43},"what-it-cant-do","What it can't do",[11,46,47],{},"A profile is a small listing on Google's platform, laid out the way Google decides. You can't explain your services in depth, show your process, answer detailed questions or make a strong case for why someone should choose you.",[18,49,51],{"id":50},"what-your-website-adds","What your website adds",[11,53,54],{},"Your website is the place people go when they want to know more before they get in touch. It lets you:",[26,56,57,60,63,66],{},[29,58,59],{},"describe each service properly, in your own words",[29,61,62],{},"answer the questions customers ask before they buy",[29,64,65],{},"show your work, your team and what makes you different",[29,67,68],{},"give people a clear way to contact or book you",[11,70,71],{},"It also gives Google more to understand about your business, which supports how you show up in search.",[18,73,75],{"id":74},"how-they-work-together","How they work together",[11,77,78],{},"Think of your profile as the sign outside and your website as the shop. Link your website from your profile, keep your name, address and phone number the same on both, and make sure the website loads fast on a phone.",[11,80,81,82,87],{},"If you'd like a hand with either, ",[83,84,86],"a",{"href":85},"\u002Fcontact","we're happy to help",".",{"title":89,"searchDepth":90,"depth":90,"links":91},"",2,[92,93,94,95],{"id":20,"depth":90,"text":21},{"id":43,"depth":90,"text":44},{"id":50,"depth":90,"text":51},{"id":74,"depth":90,"text":75},"Local SEO","2026-10-06","Your Google Business Profile and your website do different jobs. Here's how they work together, and why most local businesses benefit from having both.","md",{},true,"\u002Fblog\u002Fwebsite-vs-google-business-profile",{"title":5,"description":98},"ring","blog\u002Fwebsite-vs-google-business-profile","violet","-ihp0fIoK4j0aiAsGxJveBmigKYwkqoI0DqqLvtyiCY",[109,214],{"id":110,"title":111,"author":6,"body":112,"category":204,"date":205,"description":206,"extension":99,"meta":207,"navigation":101,"path":208,"seo":209,"shape":210,"stem":211,"tone":212,"__hash__":213},"blog\u002Fblog\u002Fprepare-for-a-website-project.md","What to prepare before a new website project",{"type":8,"value":113,"toc":195},[114,117,121,124,127,131,134,137,141,144,161,164,168,171,175,178,182,185,189],[11,115,116],{},"A new website goes faster and turns out better when a few things are ready before the first call. None of this needs to be perfect. Rough notes are fine, and a good studio will help you fill the gaps.",[18,118,120],{"id":119},"_1-what-the-website-needs-to-do","1. What the website needs to do",[11,122,123],{},"Start with the goal, not the pages. Do you want more phone calls? Online bookings? Fewer of the same questions in your inbox? Write down the one or two things that would make the site worth it.",[11,125,126],{},"This shapes everything else: which pages you need, what goes at the top of the homepage, and which buttons matter most.",[18,128,130],{"id":129},"_2-who-its-for","2. Who it's for",[11,132,133],{},"Describe your best customers in a few sentences. Where are they? What do they usually ask before they buy? What makes them choose you over someone else?",[11,135,136],{},"The answers often become the most useful words on the site.",[18,138,140],{"id":139},"_3-what-you-already-have","3. What you already have",[11,142,143],{},"Make a list of what exists today:",[26,145,146,149,152,155,158],{},[29,147,148],{},"your domain name, and who it's registered with",[29,150,151],{},"your current website, if you have one, and what you like or dislike about it",[29,153,154],{},"your logo, brand colours and any fonts you use",[29,156,157],{},"photos of your work, your team or your space",[29,159,160],{},"reviews or testimonials you're happy to share",[11,162,163],{},"If you're not sure who controls your domain or hosting, find out now. It's the most common thing that slows a launch down.",[18,165,167],{"id":166},"_4-sites-you-like","4. Sites you like",[11,169,170],{},"Pick two or three websites you like, even from other industries, and note what you like about each one. \"Easy to find the phone number\" is just as useful as \"nice colours\".",[18,172,174],{"id":173},"_5-content-roughly","5. Content, roughly",[11,176,177],{},"You don't need finished copy. Bullet points about your services, prices or packages (if you share them), service areas and common questions are enough to start. It's much easier to shape real notes than to write from nothing.",[18,179,181],{"id":180},"_6-timing-and-budget","6. Timing and budget",[11,183,184],{},"Have a rough idea of when you'd like to launch and what you're comfortable spending. It helps the studio suggest the right scope, instead of guessing.",[18,186,188],{"id":187},"bring-it-to-the-first-call","Bring it to the first call",[11,190,191,192,87],{},"With these notes ready, a first call can focus on your business instead of logistics. If you'd like to talk through yours, ",[83,193,194],{"href":85},"get in touch",{"title":89,"searchDepth":90,"depth":90,"links":196},[197,198,199,200,201,202,203],{"id":119,"depth":90,"text":120},{"id":129,"depth":90,"text":130},{"id":139,"depth":90,"text":140},{"id":166,"depth":90,"text":167},{"id":173,"depth":90,"text":174},{"id":180,"depth":90,"text":181},{"id":187,"depth":90,"text":188},"Planning","2026-10-20","A short checklist of what to gather before you talk to a web designer, so the project starts faster and the site does what you need.",{},"\u002Fblog\u002Fprepare-for-a-website-project",{"title":111,"description":206},"arrow","blog\u002Fprepare-for-a-website-project","amber","Y4VZMKQmSQlLOm52xEeC_AH5ItKXmNePgWd-Gzu58_M",{"id":215,"title":216,"author":6,"body":217,"category":308,"date":309,"description":310,"extension":99,"meta":311,"navigation":101,"path":312,"seo":313,"shape":314,"stem":315,"tone":316,"__hash__":317},"blog\u002Fblog\u002Fwhy-website-speed-matters.md","Why website speed matters for small businesses",{"type":8,"value":218,"toc":301},[219,222,226,229,233,236,240,250,253,257,260,287,291,294],[11,220,221],{},"Most people visit a small business website on their phone, often on mobile data, often in a hurry. If the page takes too long to appear, many of them simply go back and tap the next result.",[18,223,225],{"id":224},"speed-is-the-first-impression","Speed is the first impression",[11,227,228],{},"Before anyone sees your design or reads your copy, they wait for the page. A fast site feels trustworthy and easy. A slow one feels broken, even if everything on it is right.",[18,230,232],{"id":231},"google-pays-attention-too","Google pays attention too",[11,234,235],{},"Google measures how quickly pages load and how stable they are while loading, using a set of metrics called Core Web Vitals. A fast site won't outrank a more relevant one on its own, but a slow one makes life harder for both your visitors and your rankings.",[18,237,239],{"id":238},"how-to-check-your-site","How to check your site",[11,241,242,243,249],{},"You can test any page for free with Google's ",[83,244,248],{"href":245,"rel":246},"https:\u002F\u002Fpagespeed.web.dev\u002F",[247],"nofollow","PageSpeed Insights",". Paste in your address and look at the mobile results first, since that's where most visitors are.",[11,251,252],{},"Don't worry about chasing a perfect score. Look for big red warnings, and compare your site with a couple of competitors.",[18,254,256],{"id":255},"what-usually-makes-a-site-slow","What usually makes a site slow",[11,258,259],{},"In our experience, the same few things come up again and again:",[26,261,262,269,275,281],{},[29,263,264,268],{},[265,266,267],"strong",{},"Huge images."," Photos straight from a camera or phone, uploaded at full size.",[29,270,271,274],{},[265,272,273],{},"Too many plugins and scripts."," Chat widgets, sliders, trackers and page builders, each adding weight.",[29,276,277,280],{},[265,278,279],{},"Cheap, crowded hosting."," Shared servers that are slow to respond before the page even starts loading.",[29,282,283,286],{},[265,284,285],{},"Heavy themes."," All-in-one templates that load features you never use.",[18,288,290],{"id":289},"what-to-do-about-it","What to do about it",[11,292,293],{},"Some fixes are quick: resize and compress images, and remove plugins you don't need. Others, like a heavy theme or slow hosting, are often a sign the site needs rebuilding on a lighter foundation.",[11,295,296,297,300],{},"If you're not sure which applies to you, ",[83,298,299],{"href":85},"send us your website"," and we'll tell you honestly what we'd change.",{"title":89,"searchDepth":90,"depth":90,"links":302},[303,304,305,306,307],{"id":224,"depth":90,"text":225},{"id":231,"depth":90,"text":232},{"id":238,"depth":90,"text":239},{"id":255,"depth":90,"text":256},{"id":289,"depth":90,"text":290},"Performance","2026-10-13","Slow pages cost you visitors before they ever read a word. Here's why speed matters, how to check yours, and what usually makes a site slow.",{},"\u002Fblog\u002Fwhy-website-speed-matters",{"title":216,"description":310},"spark","blog\u002Fwhy-website-speed-matters","teal","2WIEIMZ6dca8qa_wec5_rA37OKYIt06w56XhEoB09ow",1792555485050]